For whom are the services that Clarity Finances offers? If you’ve read some of my previous posts about my core values you might get an idea. If you haven’t got the chance to read such posts on my blog or haven’t had the chance to tour my website (link) let me give you an idea. The QuickBooks and bookkeeping services offered by Clarity Finances are for businesspeople seeking accuracy. I chose the name Clarity Finances because I want people to understand or see their financial position clearly.

What do I think people think of when they think of Clarity Finances? Like I said in a previous post, the name of a business can carry a lot of weight. The word clarity can make a few different words come to mind like transparency, honesty and trust. These words all bring a nice image to one’s mind, but a reputation takes time to build. With a good reputation loyalty can be built between a business and its clients. I still believe in the power of word of mouth as an excellent advertising tool.

Dunkin Donuts, Honda Motors, White House/Black Market, TOMS Shoes, Virgin Airlines, MaryKay Cosmetics and Dave Ramsey Companies all come to mind when I think of brands or businesses to which I am loyal. I’ve driven Hondas my whole life and drive one today. I mention TOMS Shoes all the time in my blog posts, but I love their one for one business model and own a few pairs of TOMS Shoes. I look up to people in the world of business like the founder of the Virgin Group, Richard Branson and have learned a lot from the works of Dave Ramsey. What all of these companies have in common is that they are fun, innovative, have great customer service and care about developing their people while giving back to others.

I use the title Financial Healer because ultimately, I want all of my clients to have a better relationship with their money. I see myself as not just a bookkeeper, but as a caring connector. I act as a caring connector by connecting people with the truth of their financial position and finding ways to evaluate and use this financial information.

Networking is one thing, but connecting and building bridges takes networking to another level in my opinion. Connecting others can be as simple as joining local clubs and meeting other likeminded people, whether it is a club for business or pleasure. I make an effort to connect with experts who help businesses grow in the areas of marketing, in depth financial analysis, financial investment, insurance, strategic planning, organization of processes and human resources.

If I feel like I don’t have the trust of a client, I don’t feel right working with them and the same goes the other way; if I feel like I can’t trust a client I do not want to work with them.