Evaluate Your Business's Core Focus (1)

“Clarify your vision and you will make better decisions about people, processes, finances, strategies and customers.”
-Gino Wickman, Traction: Get a Grip on Your Business

As recommended in Traction: Get a Grip on Your Business by Gino Wickman, it is always a good time to define the core values and core focus of your business. No matter what stage of existence your business is in, you should sit down and get a better understanding of your business with Wickman’s Entrepreneurial Operating System (EOS). An assessment of your business narrowed down to just your core values and focus simplifies things for you, the business owner.

“Vision without traction is merely hallucination.”
-Gino Wickman, Traction: Get a Grip on Your Business

First you’ll want to define your core values. The book recommends that you compose a list around five to ten items. These are the values that define your business and what it stands for in its every day operations. After getting a grasp on the core values of your business, you’ll next want to determine your core focus.

Your core focus is made of two elements: passion and niche.
-Your passion should be able to be stated simply, while also being bold and appealing; this is why you do what you do.
-The niche of your business is what sets you apart from the other businesses in your industry. What is it about your business, something greater than money, which makes you come in every day and excel?

“More is lost by indecision than by wrong decisions.”
-Gino Wickman, Traction: Get a Grip on Your Business

Whether it is monthly, quarterly, yearly etc., any sort of in-depth assessment of your business to its core is indispensable. The Entrepreneurial Operating System method (EOS) discussed in Wickman’s Traction came highly recommended to us at Clarity Finances and we further recommend the assessment exercises to fellow businesspeople as a way to find direction and better know your business.

“What gets measured gets done.”
-Gino Wickman, Traction: Get a Grip on Your Business

Traction is available on Amazon, iTunes, Barnes & Noble and your local library.