9 Ways Online Marketing Can Grow Your Business

by | Feb 8, 2016

There are a lot of avenues that entrepreneurs and small businesses can invest in so they can boost their website’s traffic AND generate income. In your quest for growth, it’s important that you are fully aware of the impact that a sustainable online marketing campaign brings. You’ll tap into the vast pool of potential customers, tame the raging competition as well as refine your online presence and increase your bottom line. Here are some of the most powerful ways you can increase your website traffic and boost sales. 


1Social Media Marketing

As it sounds, social media marketing is a form of marketing that primarily targets the users of many mainstream social media sites. Facebook, Blab, Periscope, Twitter, Yahoo, Google+, Pinterest, YouTube, WhatsApp, LinkedIn among other growing social media sites are awesome platforms to gain followers and increase income.

2. Email Marketing

Before the onset of social media marketing, email marketing used to be the primary method of online marketing. While web marketing is any method that strives to drive traffic to one’s website with an aim of increasing sales, growing customer base and finding newer business opportunities. Emails significantly help achieve this goal. Properly curated emails informs the subscriber of what the company offer as well as build the company’s trust and reputation. Many email marketing tools deliver immense success, eliminating the traditional ways of sending emails.  

3. E-commerce

While doing business online, popularly called e-commerce has evolved and is destined to outclass the traditional business models, this form of online marketing is rather complex. It requires a great website, a properly set SEO strategy and a pay-per-click initiative that’s working. A spot-on website will greatly enhance the business’ image, boost sales and attract more clients.  

4. Affiliate Marketing

Affiliate marketing is the surest way of gathering more buyers and experiencing more sales. With a link to a website, when a product is sold, or sign up is made, the gains made are paid to the affiliate marketer in portions, what they term as commission. Additionally, the program’s driver can sit and rely on the affiliate’s efforts. It is a truly rewarding method of web marketing.

Other Methods of Online Marketing

  1. Referral marketing (Info Graphic of the difference between Affiliate & Referral Marketing Below)
  2. Search engine marketing
  3. Inbound marketing
  4. Video marketing
  5. Display advertising

Advantages of Online Marketing

  1. Very cost efficient way of marketing to increase sales.
  2. No government regulations- yet.
  3. Reach millions of customers in an instance. The online audience is an ever increasing pool of users.
  4. There’s an aspect of symbiosis; the potential customer and the company can share information on a one-on-one basis, unlike the traditional way or commercialization. Through this method, the potential customer can learn the company’s many offers while the company learns of the customer’s likes and preferences.

Referral vs Affiliate Marketing: What's the difference? [Infographic] ReferralCandy – Refer-a-friend Program for Ecommerce Stores