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Turning a Like into Loyalty on Social Media

It is so important to know who your ideal client is and what they want. Otherwise you will never reach the conversion step. However, before you even get to the conversion step, your audience must go through the know like & trust factors. Many online entrepreneurs believe that all their work is complete once their website and social media channels are up. They are in for a rude awakening when they realize that there is a process behind turning likes into loyalty- consistent sales that is. Here is how the know like & trust factors work.

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How to Create High-Quality Content

Valuable, engaging, reader-friendly, and high-quality content is what will make potential customers & followers flock to your website and/or blog- repeatedly. If constructed properly, high-quality content will not only engage your readers but they will share your info without you asking. Here are 8 tips to assist you in creating high-quality content.

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LivePlan: Not Just for New Entrepreneurs

You've made it through the exciting phase of entrepreneurship—that is, the beginning. You had a stroke of inspiration and you jumped on it—to launch your brick-and-mortar jewelry shop, your tech consultancy, or your bakery. Business has been cranking along steadily...

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KPI: Letters You Should Know

If you're a Forbes reader, I'm sure you've heard of "KPIs"—likely used in reference to large corporations like Google or Apple. Key performance indicators help companies quantitatively gauge their financial health. The specific indicator may vary depending on...

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Going Green with your Money

We might be straddling the literal-figurative bridge when we advise you to "go green with your 'green,'" but in this age of eco-consciousness it is as important to be mindful of your paper usage as it is to recycle and bring your reusable canvas bag to the...

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What a Bookkeeper Can Do for You

It's a fact: a good bookkeeper can bring value to any small business. Many times this value is literal: he or she can save you money by catching payroll errors, by maximizing tax deductions through good record-keeping, and by tracking your credit card expenditures....

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